Get a grip on marketing incrementality - Think with Google
Google's Official Digital Marketing Publication. Explore the three types of marketing incrementality and what each type can be used for.
Your ATS Contains Gold - How to Easily Uncover a Hidden Competitive Advantage > Sourcing and Recruiting News
If you're going to force your candidates through your TSA-like ATS (huh... they share the same letters... weird), you better be taking advantage of it as a shared point of contact (and data) for candidates and recruiters.