When words aren’t enough – delivering today’s EVPs through practical steps and demonstrable acts – Getting to the heart of your employee mindset
If you see employer brand as crafting the rosiest picture possible around a company, the safest play is to write great stories to paint that picture. Done right, using text primarily to talk about your brand can hide a multitude of sins, effectively letting a brander put lipstick on the proverbial pig. But a brand isn’t just (or even) the words you use. It is found in the actions of your company.