What Makes Songs Popular? It’s All About ‘You’ - Knowledge@Wharton
Wharton marketing professor Jonah Berger explains why songs with the word “you” are more successful, and what that could mean for other products.
The Three Minds of Successful Employer Branding – ERE
What does it take to build a strong employer brand? Well, you need to know how to execute projects (tactical mind). You also need to be able to select and prioritize your projects (strategic mind), but theres something still missing. If you want your brand work to achieve maximum impact, you need to know how to tap into a third mind: the political mind. The Three Minds of Employer Branding over at ERE.