Employer Brand Headlines Newsletter

File under: the little things make a big difference. How to write a disposition letter (most people call them rejection letters) that doesn't make people mad.

Throughout this series, we have focused almost exclusively on how video will help you convert strong candidates into applicants. And now that they’ve become an applicant, it’s time to shift gears a bit.

You don’t have to record a polished video to make a great video, but you do need a strategy. Marketing Land has some great ideas on how to extend your video’s reach.

Given that this whole pandemic thing isn’t going away, have you started planning on your event replacement strategy? Professional events, now unencumbered by hotel bills, can be anything now, so what do you want them to be?

Need to get an edge on your LinkedIn content? Probably. On LI’s platform, we’re all begging for attention and the rules on how to get that attention aren’t obvious. So here’s the research that makes the LI black box a little more transparent. Memorize it to give your posts the maximum opportunity to be seen by the most people.

Throughout the candidate journey from awareness to offer, we’ve identified compelling ways to help candidates get to know your organization’s differentiators, as well as helping them screen themselves in and out of opportunities. And here we are, they’ve accepted our offer! To some, this feels like

Work’s got me thinking about my writing style as of late. My usual meandering flowery style is contrasting very clearly to the precision of PR and comms writers, so I’m spending some time over the next month reading books to help me tighten up (if you have recommendations, just reply to this email). That said, as a marketer, sometimes you just need a word that just… pops! So here are 150 words that might act like sprinkles on top of your career site text sundae. Or something.

For those of you sketching out you 2021 campaigns, you might be thinking about making a stand-alone landing page for an idea, an office, a team, or maybe just to collect talent leads before you need them. Turns out, taking your existing page and stripping out all the navigation doesn’t work. Landing pages have their own rules and strategies, so learn them before you deploy yet another boring page no one cares about.

So if you want to help recruiting succeed, do you see it as your role to leverage your marketing thinking to make their work better? If so, here’s 27 email subject lines (which work well as InMail subject lines, too) that just work better.

Want to make it crystal clear how important your employer brand work is? Maybe bake it into an infographic.