Employer Brand Headlines Newsletter

More than halfway into 2024, much has already been written about Merriam-Webster proclaiming authentic as its word of the year for 2023. And with the rise of artificial intelligence—and its impact on deepfake videos, actors’ contracts, academic honesty, and many other issues—the debate about what...

See if your brand activations are really taking into account the underlying social factors affecting your consumers' purchasing behavior and decision-making.

Consumer brand founders are using Substack to connect with potential customers -- like influencers do. But investors aren't thrilled.

The quest for optimization has transcended business and infected mass culture. Now brands need to decide if they’re in the business of creating homework or adding actual value.

Unlock the transformative power of generative AI to boost productivity and catalyze innovation. Explore how to channel its reinvention potential.

Learn how to be an influential leader in your organization. Explore the importance of influence in management and leadership.

Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.

SCARF is a brain-based model that helps us to collaborate and work effectively with people by understanding how they react to threats and reward.

Using AI to generate job posts but not sure what biases might be sneaking into your content? Seeing generic results from prompts that ultimately don't help you work faster? You're not alone. Everyone is wondering how to use AI tools ethically and in a way that saves time right now. That's what we're going to cover in this free workshop. Teams that have already attended these workshops have seen how these small, simple shifts create immediate results that matter. What’s In It For You -- Identify common biases in AI-generated requirements, -- Free tools for removing bias from any recruiting content you create, -- Learn to create more effective prompts to generate quality results on the first try, -- Create, test, and try free tools in a workshop format with the expert in job posts, Kat Kibben. Attendees will leave this session with tools and techniques for removing bias from AI-generated recruiting content. Plus, free Q&A to ask Kat anything.

You can even choose SEO keywords to litter throughout.

People hesitate to give feedback because they simply don’t recognize how much other people want to hear it.

A month ago. June 28th, 2024.

Discover the top AI video trends reshaping marketing in 2024, from video personalization to AI-generated ad campaigns. Stay ahead of the competition now!

Learn ways to create a nimble, resilient organization amid change with these insights from Kotter Inc.

Passion has long been championed as a key to workplace success. However, scientific studies have found mixed results: On the one hand, some studies find evidence that passionate employees tend to perform better, while other research has documented null or even negative effects on performance. What’s the root of these inconsistent findings surrounding passion? And how can we reap the benefits of passion without falling prey to its downsides? Through a series of studies with more than 1,000 employees from the U.S. and China, researchers shed light on these questions by showing that passion is associated with overconfidence in our own performance. Although this passion-driven overconfidence is not necessarily harmful — and in certain contexts, it may even be helpful — their findings suggest that managers should take steps to mitigate the potential negative consequences of the overconfidence that may go hand in hand with passion.

Willpower is overrated. If you want to eat healthier, don’t work hard to avoid stopping at the cookie jar when you walk into the kitchen. Get rid of the cookie jar. Systems are long-lasting, …

For the last 50 years CPG and retail brand building has been focused on chasing awareness. The theory is that top-of-funnel recognition will lead to

When controversial UGC strikes, do smart marketers fight back or ignore it? Check out these examples of brands that have faced UGC controversy.

For a brand message to have any real impact, to influence behavior and seed advocacy, it requires more than awareness and publicity. It must advance a

Sometimes you want to let your team figure things out via trial and error, and other times, it’s faster and better for everyone if you point out what you're looking for.

If I had a dollar for every time I heard a company executive say their employees are their biggest assets, I’d be a millionaire. Yet, somehow this rhetoric about employees as assets for a business always seems to be just that. Rhetoric without much conviction.

Desire is not a Strategy

To better understand the role that control over one’s time plays in job and life satisfaction, the authors analyzed survey data from a nationally representative sample. They found: 1) People who had greater control over their time had the highest job satisfaction and overall satisfaction with their lives, 2) Those who felt a sense of time scarcity had less satisfaction with their jobs and were less satisfied with their lives, 3) The number of hours people worked was not related to how satisfied people were with their jobs, and 4) For those who had more control over their time, feeling time scarcity did not undermine their job satisfaction as much as it did for those who had less control over their time. Employers should therefore create and tailor flexible work policies to meet diverse employee needs, fostering satisfaction and retention.

Business leaders are expected to be strategic, and while organizational obstacles can prevent you from translating intent into strategic actions, so can your personal limitations and practices. It doesn’t have to be this way. Even when it feels like the odds are stacked against you, you have more choices than you may realize. Small decisions about where to focus and what to do throughout your day may feel inconsequential, but their impacts accumulate. Master those small decisions and before you know it, you’ll overcome the obstacles as you pursue your strategy with greater clarity, determination, and ultimately success. The author presents six ways to incorporate strategy into your daily practices.

Botshit — made-up, inaccurate, and untruthful chatbot content that humans uncritically use for tasks — can pose major risks to your business in the form of reputational damage, incorrect decisions, legal liability, economic losses, and even human safety. Yet, it’s unlikely that chatbots are going away. How can you manage these risks while taking advantage of the benefits of promising new tools? The authors suggest asking two key questions based on their research: How important is chatbot response veracity for a task? And how difficult is it to verify the veracity of the chatbot response? Based on your responses to these questions, you can better identify the risks associated with a given task — and successfully mitigate them.

The future of marketing is people. It is about understanding people as people and not just as consumers, customers, members, and users. It is about

Learn about a writing experiment that pits AI against human creativity from copywriter Eddie Shleyner. Find out tips for creating your own mind movies.

For marketing to have a strong influence on the business, it needs to develop close relationships with other business units and external suppliers. This

Are you talking to your customers, or to fellow founders and marketers? The difference is subtle but it makes a big impact. Be clear on who you’re speaking to in your customer-facing messaging.

archived 11 Jul 2024 04:23:23 UTC