Employer Brand Headlines Newsletter

So, it's the Tokyo Olympics very soon and there are numerous issues around the safety of athletes, the lack of fans, and whether it should be going ahead Creativity is a process. In an ideal world, we would judge originality of a process, and not of a final 'thing'.

We believe that the ultimate goal of brand equity building is to move the consumer from brand awareness to brand insistence. Brand insistence is reserved These five areas of emphasis and activity are critical in becoming a category-of-one-brand where there are No Substitutes.

"Over the years, I have gained some valuable insights into the financial impact of a brand change or rebrand, having consulted on different rebranding programs."

"By including copywriting early on, the brand will have an easier time conveying a coherent message and tone that lifts the brand rather than distract or feel awkward."

And how to make it more likely that they’ll stay.

Trying to find a job is its own special kind of hell. Sending out your résumé and cover letter to potential employers takes so much time and emotional energy and because some don’t even bother to reply, it often feels like you're just sending things…

Learn how to become a better writer by taking these three simple steps.

Joe Ucuzoglu explains "the Great Resignation," where employees leave work to pursue new careers.

According to a study published in Psychological Reports, a workplace’s tendency for bullshit does not go unnoticed by its employees. In fact, bullshit in ...

LinkedIn Carousel Posts are a great way to drive engagement – here’s how to use them for increased interaction.

“Art can die; what matters is that it should have sown seeds on the earth… It must give birth to a world.”

It all started when 21-year-old Gracie Lorincz applied for a brand representative job. Gracie took to TikTok to explain that Chuck had accidentally sent her a nasty shaming email meant for his wife.

After one woman alleged that the job led her to consider suicide, several former and current workers speak out about the bad side—and the good side—of L’Oréal as an employer.

The things we buy from appliances to accessories are full of meanings. Some of these meanings are more obvious than others, but often if you dig deep Our pervasive consumer culture imbues objects, events, and even people with sacred meaning. As a result sacred brands thrive.

Customers, consumers, clients – whatever we call the people who buy your product or service, no business would be around for long without them. Now, when

To help build authenticity, be clear on the specific values that have guided your career and that you expect others to embrace.

It will help you retain in-demand workers and protect you from legal risk.

The 2021 Culture Next report shows how the next generation is moving us forward.

It is critical to establish core values for your company, a list of your core beliefs and values — what you and your company stand for (not who you wish you could become). They don’t have to be elaborate or grandiose, either. When I started my company (and it was literally just me, myself, and I), my values fit on an index card — with space to spare:  Be smart  Deliver results  Be honest  Be grateful  Move fast  Brief as they were, these were the foundation of our culture and brand. As a company grows, though, your initial values expand and

Employer branding is emerging as a new area of interest. However, firms are struggling to figure out how to structure and integrate marketing (branding) with HR (talent management). This article provides expert insight on how to integrate the two.

Some people refer to the EVP, others the Employer Brand. Are we just talking egg plants and aubergines, or are there clear differences? Ever cook with aubergine? They go really well in dishes with a rich tomato sauce. But depending on your background, you might call them aubergine, egg plants, or e

How the never-ending quest to quantify worker productivity can go terribly, terribly wrong.

Your marketing department is slammed but YOU can create great recruitment marketing without your marketing department. Tips from Stories Inc.!

Corporate culture plays a big role, but it can feel invisible to those immersed in it. Learn how to benefit from a culture audit.

Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and values.

Cause marketing has come to the forefront since the pandemic, with many big brands recognising the importance of charitable giving - and the impact it can have on consumer opinion.

How the never-ending quest to quantify worker productivity can go terribly, terribly wrong.

Instead, find ways to help your team respect, listen to, and learn from one another.