Employer Brand Headlines Newsletter

Here’s an overview of effective tactics to convert more site users into customers and get them to complete their journey on your website.

Gong gives salespeople “revenue intelligence.” Devin Reed moved from sales to content marketing to help the startup create more content that sells.

Hubspot has an article of six examples of how to better use social media to increase your subscriber list. Lots of lessons for anyone who is integrating social and email communications to expand their brand reach.

Yes, we all talk about hiring or recruiting funnels, and maybe we have heard that we're supposed to communicate different things at different stages of the funnel, but I don't think I've ever seen anyone show you what that might look like. This example over at Hubspot is more consumer focused, but it gives examples of how to communicate at the various stages of the funnel based on what someone's motivations might be.

If you're thinking about a CRM of some sort, here are the top reasons why people subscribe and unsubscribe to emails (and yes, they are VERY different lists)

Too many employer branding CRM strategies and campaigns feel like extensions of boring job postings. But outside of the EB world, the industry is learning how to optimize conversion rates by providing compelling micro-experiences. A big part of that is personalization, which means a lot more than “Dear [First_Name],”.