6 Brands That Used Social Media to Boost Their Subscriber List
Hubspot has an article of six examples of how to better use social media to increase your subscriber list. Lots of lessons for anyone who is integrating social and email communications to expand their brand reach.
COVID-19 stories: Marketers are using this time build community
I will admit right now that I have yet to see a "talent community" which is actually more than just a mailing list and job posting spam. A community is a place where there is two-way interaction including between members, not just a set of targets to blast with email. (By the way, if you read that as "that's why I shouldn't build a community, you're missing the point: there's a huge opportunity here to build a community because everyone wants one and no one's done it right yet!) So it might make sense to take this opportunity, as you pivot the brand and figure out your strategy going forward, to think about getting serious about your own community.
