How Flaws Make A Brand More Appealing | Branding Strategy Insider
Maybe I'm biased, but I love case studies and articles that show perfectionism actually limits the power of your brand. So embrace your flaws to maximize your brand's influence.
How Cisco Reinvented Its Employer Brand with One Word: Trust | LinkedIn Talent Blog
Case study: Cisco reinvents its employer brand around the concept of trust.
Making it Happen at Mondelez - YouTube
Complete case study on how Mondelez built its global employer brand (video)