Most Brand Loyalty Is Nothing But Inertia
Do yourself a favor and sit down before you read this (very contrarian but not "wrong") article on how brand loyalty is really just laziness and inertia in action. This might sting a little.
How Brand Leaders Overcome the Illusion of Customer Loyalty
Are you confusing habits with brand loyalty? Are you good enough, or are you connecting to your candidates’ needs? Here are three myths around brand loyalty which may make for some uncomfortable reading.