Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

#conversion
How to Craft the Perfect Email for Every Stage of the Buyer's Journey
How to Craft the Perfect Email for Every Stage of the Buyer's Journey
Yes, we all talk about hiring or recruiting funnels, and maybe we have heard that we're supposed to communicate different things at different stages of the funnel, but I don't think I've ever seen anyone show you what that might look like. This example over at Hubspot is more consumer focused, but it gives examples of how to communicate at the various stages of the funnel based on what someone's motivations might be.
·blog.hubspot.com·
How to Craft the Perfect Email for Every Stage of the Buyer's Journey
Five ecommerce personalisation tactics to increase your conversion rate – Econsultancy
Five ecommerce personalisation tactics to increase your conversion rate – Econsultancy
Too many employer branding CRM strategies and campaigns feel like extensions of boring job postings. But outside of the EB world, the industry is learning how to optimize conversion rates by providing compelling micro-experiences. A big part of that is personalization, which means a lot more than “Dear [First_Name],”.
·econsultancy.com·
Five ecommerce personalisation tactics to increase your conversion rate – Econsultancy