‘Frictionless’ is not enough: Introducing emotional peaks in your customer experience – EconsultancyBrands are things humans build feelings around. Are you thinking about what emotions you want to encourage and when?#brand#emotion#perspective#people#cx#candidates·econsultancy.com·Dec 26, 2020‘Frictionless’ is not enough: Introducing emotional peaks in your customer experience – Econsultancy
