Employer Brand Headlines Newsletter

Survey results show employees are feeling anxious about post-pandemic working arrangements and the future of remote work, even if you don’t yet know what to tell them.

Universum Managing Director for the Nordics, Claes Peyron discusses Employer Branding during COVID-19 and what lies ahead for talent acquisition.

Presentations by Benedict Evans: The Great Unbundling

Lots of great data points on Vox's wrap up of 2019 tech trends. The most interesting one is how tech talent is continuing to cluster around a handful of cities. This blows my mind. We all know how expensive it is to hire in the obvious cities, so you'd assume companies would look beyond those cities for talent (and a steep discount), but that's not happening. Might be a good chart to show the hiring manager who asks why it's so hard to hire in Boston, SF and Seattle

There's always a contingent looking "ahead" at cool marketing tactics. For them, I ask: are you thinking about interactive marketing yet? Be they games, AR/VR, even "choose your own adventure"-type story-telling, getting people to make choices within your marketing makes your messages more engaging and memorable. Okay, I scared you with the AR/VR thing, sorry. But quizzes count (sorta). And what if instead of "a day in the life" video, you let people choose what the employee was going to do? Get coffee or prep for the meeting? Research a client via Google or other channel? Make a series of options that people can choose and see the impact those choices make in their day. Maybe double down and work with your instruction-design people (assuming you have one of those) to show how each choice suggests that the candidate is or isn't a likely fit with your brand (without being ham-fisted about it).

PathMotion took a look at all the bot-driven conversations on its platforms to see what candidates wanted to know more about. This isn't what candidates said they wanted, it's what they asked for, so if you don't know what to add to your career site and social channels, this is a solid starting point for a content map. I will caution and say that Universum's data (day job alert!) agrees with a lot of these conclusions, they aren't equally true across the board for all audiences. Just keep that in mind.