Metrics, anyone? EB Rock star Shaunda Zilich writes up a nice piece on EB metrics. I was going to quibble with it until I realized that the best part of the article is unstated: Metrics are gibberish until you decide what your strategy is first. You can measure oodles of things and easily get batted around like a leaf on the wind unless you have clearly defined what you are trying to do and deciding the metrics on that. Once I saw that, I realized how great the article was.

Are you putting data at the heart of your EVP? Here’s a nice long article (from three people I rather respect and like) that tries to connect some dots between EVP and data. With the exception of thinking about your EVP as a catalog of your company’s traits and features instead of as an idea that aligns to and supports someone’s worldview, it suggests that we all still have a long way to go to really open our doors wider to all the different kinds of talent out there.