Bryan Adams kicks his article off by saying, “talent acquisition professionals and employer brand leaders can often fall victim to an over-reliance on conventional thinking” so you knew I was going to mention this one. His call is to go beyond “typical employer branding” is music to my ears. It’s a call to stop being passive, to stop just focusing on polishing up and providing the “nicest” face on the company and taking a more active role in shaping the brand. Don’t tell stories, make stories. Love it.