I am fully aware of my bias towards content marketing, but I think EB pros can learn a lot from them. So here are top thought leaders in the content space giving their predictions for 2020. Things to note: Trust as a social process, deeper investment in video AND AUDIO (you mean like podcasts?), leveraging data into the content planning process, and email newsletter making a comeback.

Predictions on how content marketing will likely change in the near term is a guidebook for all your employer brand tactics (what, did you not know you're a content marketer? Oh indeed you are). Example: social and video look to continue their rise, but now that most google searches are mobile, how are you going to react?