When I talk about how to build an employer brand in a company with diverse microcultures, I usually reference a company's legal team and sales teams as the most disparate groups. One is driven by taking risks and the other is driven by negating them. But the trick is, I really don't know much about how corporate legal teams work, do you? Which is why I'm pointing to this article entitled "Does your legal team spark joy?" To me, it was an interesting perspective that even the dry and boring legal team can have and develop their culture. As they support the business, you can be supporting them by telling a more interesting and intimate story about them.

I know I'm in the minority when I say that I don't know that "day in the life" videos are not how I would want to learn about a company (my quibble: they can be as staged and fake as any other marketing device, and frankly, what your office looks like and what meetings look like don't tell me much). But they are obviously a part of many company's employer brands, so if you're going to build them, maybe build them well. William Tincup says the secret to a good video is a focus on hypertransparency and radical candor.