CMOs are increasingly recognizing that human issues are political issues.

Tim Sackett asks a pretty controversial question over on his blog: Should companies disclose their political leanings? Tim makes good points that just because a business might lean liberal or conservative, that doesn’t mean everyone does, or even that it’s a critical component to the employer brand. My take is simple: if it matters to leadership and staff what the political identify of an organization is, and it’s not exclusive of talent from other perspectives, there’s no reason not to talk about it. But in this day and age, where “wearing a mask” is seen as somehow “political,” the return from such a position is likely very very weak (if not completely counter-productive).