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How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view | Econsultancy
How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view | Econsultancy
CMO Samuel Day explains how the marketing team took a long-term view and was committed to getting things right, even when it meant not seeing a return on their efforts as quickly as they might want to.
·econsultancy.com·
How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view | Econsultancy