Found 2 bookmarks
Newest
‘Without conflict, there is no good story’: Wendy’s Kurt Kane on challenger strategy — The Challenger Project | The Home of Challenger Brands
‘Without conflict, there is no good story’: Wendy’s Kurt Kane on challenger strategy — The Challenger Project | The Home of Challenger Brands
Everyone loves the Wendy's social media accounts. How does a square burger chain dance so gloriously on the line of impropriety that other brands can't even get near? They embrace their position as a "challenger" brand. Specifically, they don't shy away from the core idea that you need some kind of conflict in order to create a meaningful narrative.
·thechallengerproject.com·
‘Without conflict, there is no good story’: Wendy’s Kurt Kane on challenger strategy — The Challenger Project | The Home of Challenger Brands
Does Your Blog Need Its Own Social Media Channels?
Does Your Blog Need Its Own Social Media Channels?
Usually, when I get looped into "should recruiting have it's own social channels" fights, the fight is based on feelings and politics. How controlling is marketing being? How willing are you to care and feed the channel? Etc. But Hubspot offers a smart set of arguments as when when you should (and should not) launch your own dedicated social channels.
·blog.hubspot.com·
Does Your Blog Need Its Own Social Media Channels?