You don’t have to record a polished video to make a great video, but you do need a strategy. Marketing Land has some great ideas on how to extend your video’s reach.

Need to get an edge on your LinkedIn content? Probably. On LI’s platform, we’re all begging for attention and the rules on how to get that attention aren’t obvious. So here’s the research that makes the LI black box a little more transparent. Memorize it to give your posts the maximum opportunity to be seen by the most people.