Jessica Salfia, NBCT on Twitter
If it seems like all the emails you've been getting all seem to say the same stuff, it's not just you. Here's a poem someone based purely on the first lines of recent emails (it's a winner).
Pivoting Your Content Strategy During COVID-19 — Talent Brand Alliance
Speaking of "pivot," how deep are you in pivoting your content strategy? Here are two good guides on how to make a quick change of direction from Hubspot and Talent Brand Alliance.
Content is king in Covid-19 world as brands make themselves useful – Econsultancy
There are some nice examples here, but the real power is in the headline: Content is king as brands make themselves useful. Useful?!?! Wow. But it's a fair shot. Brands are so often seen as fuzzy-bunny nice-to-haves, the thing you invest in once things are nice and cushy. True of consumer and employer brands, the Covid pivot means brands themselves are reinventing what they can be to the company. And for us, it is absolutely true.
A Content Marketing Playbook for Times of Crisis
In uncertain times, helpful content can bring companies and consumers closer together. Learn how to build a content marketing strategy to best address your audience's needs in times of crisis.
Your customers aren't interested in your COVID messaging anymore, what now?
This is interesting because we may have entered "Covid fatigue," where we're all sick of getting those emails on how that company you bought a puzzle from three years ago is changing because of the pandemic. My take away? Less talk, more showing. Nike doesn't talk about design as much as it shows it, which is why people see it as authentically design-focused.
Four brand campaigns using UGC in lockdown – Econsultancy
Usually when we think about employee-generated content, we assume employees should talk about work. As much as I love work, theres more to live and what your company supports than just "work." Take some cues from these companies who are asking their customers to tell stories during lockdown, and how it can dramatically extend your reach and humanize the brand.
Content Marketing During and After a Global Crisis
"Learn more about how to shift and evolve your content marketing during and after a crisis, to speak to your community, get connected, and stay relevant."
Simple communications are crucial now—and always
There’s no shortage of lessons communicators can extract from the ongoing COVID-19 crisis, but one really stands out. Simple communication wins the days. The underlying principles that guide effective communications in times of great urgency apply in more ordinary times as well.