Predictions on how content marketing will likely change in the near term is a guidebook for all your employer brand tactics (what, did you not know you're a content marketer? Oh indeed you are). Example: social and video look to continue their rise, but now that most google searches are mobile, how are you going to react?

Want to strengthen your brand story telling? Go back to your fundamentals (so sayeth Google). Understand emotional state, understand what emotions you want to create, and nail your tone.