It was the announcement of AstraZeneca’s COVID-19 vaccine being approved that really showcased the value of the company’s investment into video.

Want to step up your email game? Learn from experts on how to implement interactive elements in your emails & see examples of brands getting it right.

Hop off the bandwagon that employee engagement is measured using different click metrics. These KPIs can help explain EE to leadership more holistically.

A Five-part Blog Series by Allyn Bailey Part 5: Time to Replace Nurturing with Purposeful Engagement Plans Keeping candidates warm and eliminating the candidate black hole experience have historically been the key objectives of recruitment marketing nurturing programs. The goal has been to keep cand

Just as great conversationalists get invited to parties, great content is a welcome guest in an email inbox or a social media feed. And, because content marketing is so critical for B2B companies, being a great guest who gets invited back is just what you want to be.

Meanwhile (same report), further proof that the world of work continues to evolve as 73% of employees feel like they should have a role in shaping the company (see previous article about creating strategy buy-in). That in itself reinforces my own belief that reporting on declining employee engagement is an outcome of feeling disconnected from the decisions being made. Three out of four want to be part of the change, but according to Gallup, only 17% feel engaged? That's a problem.