"For small to medium companies, optimizing for sales and revenue is mission-critical. In such environments, brand management will not be prioritized."

Very few of us come from a classic "brand management" background, so articles like this on the state of brand management are a nice peek into how their worlds are changing, too. (Turns out, we're all making it up as we go along.)

Stronger businesses and brands – that’s our hope for every marketing oriented leader and professional that reads our insights on Branding Strategy

The new rules of talent management? Well, you have to figure out how to build culture while in isolation, how to convince HR/TA to look for talent outside the standard distances, how to use tech (duh), and how to take advantage of video as the ‘great equalizer.’