CMO Samuel Day explains how the marketing team took a long-term view and was committed to getting things right, even when it meant not seeing a return on their efforts as quickly as they might want to.

Kraft Heinz Canada conducts an anonymous social experiment, asking people to #DrawKetchup. Interestingly, most of the participants drew a Heinz ketchup bottle.

A great brand does not need to be a big brand in terms of size. But, it does need to be a big brand in terms of its power to engage people’s imagination. A great brand does not need to be a big brand in terms of size. But, it does need to be a big brand in terms of its power to engage people’s imagination.

Why is an employer brand important? I am a total employer brand nerd. I talk about employer branding.I wrote an essay on how this is the time in which your employer brand is truly revealed. It is during a crisis that we see that we were putting our faith in pretty words to attract talent, or if we were portraying our organization in a meaningfully different way. I'm hoping its a little more inspirational than the this little description makes it sound.

I highly recommend this list of 14 rules of identity by Jasmine Bina, who is one of my absolute favorite thinkers in the space

As mentioned earlier, it does feel like so many companies have the same pillars and recruitment messaging. To be fair, so many companies are structured the same and have the exact same perks and org chart, so it probably shouldn’t be surprising. Which is why I loved this article equating a company’s branding elements to ingredients in a basket on TV cooking show Chopped. The chefs get the same ingredients, so the skill is in how you bring them together and build something far bigger/better than its components.