How Flaws Make A Brand More Appealing | Branding Strategy Insider
Maybe I'm biased, but I love case studies and articles that show perfectionism actually limits the power of your brand. So embrace your flaws to maximize your brand's influence.
‘Without conflict, there is no good story’: Wendy’s Kurt Kane on challenger strategy — The Challenger Project | The Home of Challenger Brands
Everyone loves the Wendy's social media accounts. How does a square burger chain dance so gloriously on the line of impropriety that other brands can't even get near? They embrace their position as a "challenger" brand. Specifically, they don't shy away from the core idea that you need some kind of conflict in order to create a meaningful narrative.