A survey of Fortune 1000 executives sheds light on the cultural barriers to change.

This week's long read comes to us from strategy+business. This is a great primer on what you can do to create culture change in your organization. Sure, as employer brand people, you may grapple with the business of when you need to accept an aspect of the culture and when you should try to change it (especially when you likely have no formal power to do so), but this article may help you see ways to nudge the change into occurring.

"If this is how we consume content in our busy, daily lives, why would we behave differently in our even busier work lives?"

"When you think about your brand values, firstly have it clear in your mind that values for your brand will be as integral as they would be for a human being."

Employer branding is a game of fast and slow: jumping on the latest channel or talking point, but also in making sure the long-term strategy is yielding results. Of course, we always talk about the fast stuff (it’s a weekly newsletter, after all), but here is a case for remembering to be slow.