If it seems like all the emails you've been getting all seem to say the same stuff, it's not just you. Here's a poem someone based purely on the first lines of recent emails (it's a winner).

In uncertain times, helpful content can bring companies and consumers closer together. Learn how to build a content marketing strategy to best address your audience's needs in times of crisis.

Marketing emails are on the up, but are brands making the most of the channel, and how can they ensure best practice during this time? Here’s a look at some recent email stats and examples.

There’s no shortage of lessons communicators can extract from the ongoing COVID-19 crisis, but one really stands out. Simple communication wins the days. The underlying principles that guide effective communications in times of great urgency apply in more ordinary times as well.