This week's long read comes to us courtesy of Tracey Parsons: How to personalize your content journey to increase conversions. One of the big takeaways is that there are a LOT more ways to establish context and triggers than "applied" or "set up interview." And if you can define more context, you can define more personal messaging.

Are you taking advantage of the fact that candidates might hit your career site multiple times to learn more about your company and validate your claims? For example, do you have dynamic content that reflects the fact that this is a returning visitor, or someone who has watched your whole video all the way through? Or are you treating all your candidates the same?