Future of Branding: Brand leadership in the COVID-19 era
Some great quotes from business marketing leaders on how COVID has changed their view of how they can market their business to the world. It doesn't take much to read between the lines and see all the room for employer brand to be a strategic partner to marketing. But don't wait for them to come to you: go make that appointment to chat right now!
In uncertain times, helpful content can bring companies and consumers closer together. Learn how to build a content marketing strategy to best address your audience's needs in times of crisis.
How brands are using email during Covid-19 – Econsultancy
Marketing emails are on the up, but are brands making the most of the channel, and how can they ensure best practice during this time? Here’s a look at some recent email stats and examples.
Your customers aren't interested in your COVID messaging anymore, what now?
This is interesting because we may have entered "Covid fatigue," where we're all sick of getting those emails on how that company you bought a puzzle from three years ago is changing because of the pandemic. My take away? Less talk, more showing. Nike doesn't talk about design as much as it shows it, which is why people see it as authentically design-focused.
Content Marketing During and After a Global Crisis
"Learn more about how to shift and evolve your content marketing during and after a crisis, to speak to your community, get connected, and stay relevant."