One of the challenges EB is grappling with in the face of mandated remote work is how to collaborate, brain-storm or just workshop an idea together. EB, because it connects all the parts of the company, is inherently collaborative, and Zoom (et al) doesn’t really get many people’s creative juices flowing. So here are some ideas on how to brainstorm when no one can share a room with a white board and those massive post-it notes.

If you’re looking for a good book, take a look at Brain Surfing by Heather LeFevre. Imagine if a very smart brand strategist decided to take an eat, pray, love style trip to meet the world’s most interesting brand strategists. Good stuff.