Found 1 bookmarks
Newest
Build a Culture to Match Your Brand
Build a Culture to Match Your Brand
The assumption is that culture creates the brand, and I think that's true to an extent. Your brand is the intentional and judicious selection of traits and ideas that highlight your culture. But can you go the other way? That is, can you use the brand to change the culture? Great article on the chicken/egg situation and some great ideas on how you can make an impact on the culture.
·hbr.org·
Build a Culture to Match Your Brand