At Blu Ivy, our goal is to help others gain insights on how to establish a voice within the organization, create value and navigate the changing landscape of employer brand leadership.

The big conversation this week (ignoring the global news stories, that is) is about Apple's new employer brand video. The animated video features about a hundred different variations of the famous Apple logo morphing from one to another while a female voiceover tells "constant beginners who sing off key" that "all are welcome." Visually, it is gorgeous (but really, Apply making an amazing commercial is no surprise). But the question is: is it effective?