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How To Put The Perfect Job Ad In Front Of The Ideal Candidate • Ri Web
How To Put The Perfect Job Ad In Front Of The Ideal Candidate • Ri Web
Some days you just need to get into the weeds to help a hiring manager or recruiter "get" how employer branding can help. Big ideas and concepts just won't fly, and will likely push them away from what you're trying to say. Instead, here's a guide that I see as kind of a bridge to employer brand thinking. Using a DiSC framework (which I generally dig anyway), you can show someone how a "one size fits all" approach to messaging won't work. Once they see how tailoring their messaging to some basic personas can make an improvement, you've opened their eyes and they will be more likely to hear how they can tailor the message further to integrate the brand. How to put the perfect job ad in front of a candidate
·riweb.uk·
How To Put The Perfect Job Ad In Front Of The Ideal Candidate • Ri Web
These 10 templates will make you rethink how you design value propositions | by @tor | Medium
These 10 templates will make you rethink how you design value propositions | by @tor | Medium
Taking an entire company, hundreds and thousands individuals' hopes, dreams and passion, and distilling it into something that might fit inside a fortune cookie without sounding... like a fortune cookie, is an art. So if the time has come to try your hand, here are some great value proposition templates to help you focus your thinking.
·tor.medium.com·
These 10 templates will make you rethink how you design value propositions | by @tor | Medium
The 16 Rules of Brand Strategy. How to radically assert your position… | by Jasmine Bina | Medium
The 16 Rules of Brand Strategy. How to radically assert your position… | by Jasmine Bina | Medium
In a similar vein, here are the 16 rules for brand strategy. Yes, they are about consumer brand strategy, but you should be able to take rules like, Lead with the Story, Look for the Subtext, and Empathize with your [Candidate]. These are not the typical "rules" you've seen before. For example, I adore rules like Speak Your Secret Language and Create Tension. Author Jasmine Bina also runs one of my favorite podcasts, Unseen Unknown. All of her stuff is amazing.
·medium.com·
The 16 Rules of Brand Strategy. How to radically assert your position… | by Jasmine Bina | Medium