From CMO to CEO: modern leaders must equate marketing with business strategy | The Drum
In the third installment of his CMO ot CEO column, Paul Evans ponders how putting marketing strategy at the heart of his business makes for better leadership.
Creating a quick & simple dollar value business case for employer branding | LinkedIn
What's the hardest part of getting your employer brand ideas off the ground? Building a business case. Very few of us were taught this skill, so my friend Mezjan wrote up his own process for business case development perfect for EB pros.
Research: How to Build Trust with Business Partners from Other Cultures
I've got an open call for podcast and article ideas (feel free to chime in), and one of the big asks is more discussion on how to work with recruiters and other teams. While I try and put together my own thoughts, here's an article from HBR on how culture differences should be considered when building trust with other business units.