How to radically change your brand's relationship with the user: A companion piece to The 16 Rules of Brand Strategy.

Define, design, and deliver purpose-led customer experiences.

Individuals and organisations can get lost in branding. It’s a personal thing. Naturally you’ll want your brand to reflect your organisation, and do so in a consistent, accurate, and ideally positive way. But the truth about branding is that it doesn’t really matter what you want your brand to be about – all that […]

New research from Microsoft finds that people’s internal networks have shrunk dramatically — and offers insights about how to rebuild them.

Around 4 million adults aren’t looking for jobs, not because they’re scarce but because of worries about catching the coronavirus.

"Which degree of perfection triggers that ‘i-need-that-in-my-face-now’ kind of desire? At which point does it become unrealistic, clinical, or just plain boring?"

And how to motivate them to stay.

"The researcher Wendy Wood has found that fully 43% of our behavior is habitual, made up of repetitive actions that occur regularly and outside our awareness."

Five research-backed strategies to broaden your worldview — even when your world is shrinking.