COVID-19’s impact on the world of work is without question. The big question employer brand leaders need to ask themselves is: How will our organization show up in the labor market?

In the similar vein, you can be helping your people not just “survive” things, but finding ways to get better because of the crisis.

The new rules of talent management? Well, you have to figure out how to build culture while in isolation, how to convince HR/TA to look for talent outside the standard distances, how to use tech (duh), and how to take advantage of video as the ‘great equalizer.’