I've long stated that employer branders are crazy because their job involves being responsible for every aspect of the company that impacts the brand (i.e. all of it), without any of the authority to change things. Recent news only adds a new element to this madness: rampant uncertainty at every single level. But uncertainty isn't just survivable, but an opportunity for you to elevate your work, your company, and your ideas. How? Change your mindset as you embrace uncertainty.

Is your brand memorable? Do you know how to make it more memorable? Here’s an interesting article suggesting focused visuals to command attention and create those brand memories that last.

Brands are things humans build feelings around. Are you thinking about what emotions you want to encourage and when?

"We can train ourselves to alter the self-organizing patterning systems by learning how to coerce our minds into taking alternative routes."