"If this is how we consume content in our busy, daily lives, why would we behave differently in our even busier work lives?"

"When you think about your brand values, firstly have it clear in your mind that values for your brand will be as integral as they would be for a human being."

Employer branding is a game of fast and slow: jumping on the latest channel or talking point, but also in making sure the long-term strategy is yielding results. Of course, we always talk about the fast stuff (it’s a weekly newsletter, after all), but here is a case for remembering to be slow.