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Time And Intensity Redefine Brand Engagement | Branding Strategy Insider
Time And Intensity Redefine Brand Engagement | Branding Strategy Insider
We always like to talk about engaging candidates, but… what constitutes “engagement?” An impression? A like? A click? Watching a video? Signing up for your newsletter (I won’t call it a talent “community” until you let members talk to each other)? How long does it take to become engaged in your brand? Perhaps we’re measuring the wrong thing. Rather than focus on an action, maybe engagement is a function of time and intensity.
·brandingstrategyinsider.com·
Time And Intensity Redefine Brand Engagement | Branding Strategy Insider