We always like to talk about engaging candidates, but… what constitutes “engagement?” An impression? A like? A click? Watching a video? Signing up for your newsletter (I won’t call it a talent “community” until you let members talk to each other)? How long does it take to become engaged in your brand? Perhaps we’re measuring the wrong thing. Rather than focus on an action, maybe engagement is a function of time and intensity.

Companies have to hire the best, but that won’t be enough. They’ll also need to rethink how they reskill and upskill their people.