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Aligning Employer And Corporate Brand Strategy | Branding Strategy Insider
Aligning Employer And Corporate Brand Strategy | Branding Strategy Insider
You know that my feeling is that the platonic ideal of employer brand isn't to be a silo, but rather a single perspective through a shared brand for the entire company. Ignoring how surprised I was that a marketing/branding magazine even know what employer brand was, here's a great article geared towards marketers on how to leverage a stronger employer brand.
·brandingstrategyinsider.com·
Aligning Employer And Corporate Brand Strategy | Branding Strategy Insider