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Eight professional communication trends - All Things IC
Eight professional communication trends - All Things IC
How can you use the power of the whole communication toolkit - also known as proper strategic communication - effectively? We talk a lot in the world of internal communication about working strategically. In fact episode one of season two of my Candid Comms podcast address this exact topic. It will be published tomorrow, Sunday 6 June 2021, via your favourite podcast player.
·allthingsic.com·
Eight professional communication trends - All Things IC
What talent acquisition should really be focusing on this year.
What talent acquisition should really be focusing on this year.
Last year taught us that the future is difficult to predict, but that didn't stop the plethora of webinars, articles, social posts and emails suggesting what to expect in 2021 from popping up at the end of last year. I find trends valuable to a degree, they suggest progress to be made and ways of do
·linkedin.com·
What talent acquisition should really be focusing on this year.
Organizing for the Future with Tech, Talent, and Purpose
Organizing for the Future with Tech, Talent, and Purpose
This week's big read is Boston Consulting Group's article on how the changing world of work is a confluence of changing tech, changing talent needs, and the value of purpose in the next decade. It's very mega-trendy, but there are great notes. For example, how will you understand and communicate your EB internally as teams get smaller and more virtual? Does your EB change for someone working from home? How do you change your strategy of turning them into advocates?
·bcg.com·
Organizing for the Future with Tech, Talent, and Purpose
Our Top B2B Content Marketing Trends & Predictions for 2020
Our Top B2B Content Marketing Trends & Predictions for 2020
I am fully aware of my bias towards content marketing, but I think EB pros can learn a lot from them. So here are top thought leaders in the content space giving their predictions for 2020. Things to note: Trust as a social process, deeper investment in video AND AUDIO (you mean like podcasts?), leveraging data into the content planning process, and email newsletter making a comeback.
·toprankblog.com·
Our Top B2B Content Marketing Trends & Predictions for 2020
Tech in 2019 in 14 charts - Vox
Tech in 2019 in 14 charts - Vox
Lots of great data points on Vox's wrap up of 2019 tech trends. The most interesting one is how tech talent is continuing to cluster around a handful of cities. This blows my mind. We all know how expensive it is to hire in the obvious cities, so you'd assume companies would look beyond those cities for talent (and a steep discount), but that's not happening. Might be a good chart to show the hiring manager who asks why it's so hard to hire in Boston, SF and Seattle
·vox.com·
Tech in 2019 in 14 charts - Vox
5 Emerging Brand Trends For 2020 | Branding Strategy Insider
5 Emerging Brand Trends For 2020 | Branding Strategy Insider
This one came out too late for my summery of brand trends, but here are five emerging brand trends for 2020. I heartily endorse their first trend that as more and more "authentic reviews" turn out to be fake, candidates will stop relying on review sites as much. At the very least, candidates will change how they interpret those reviews, which should impact your own review site strategy. (And here's early examples from the Washington Post: companies that sell fake people.) Also see the fifth prediction: People will pay more for brands with a human side. As the de facto owner of the human side of your corporate brand, this is where you can make a real impact.
·brandingstrategyinsider.com·
5 Emerging Brand Trends For 2020 | Branding Strategy Insider
Highlights from the LinkedIn Global Talent Trends report
Highlights from the LinkedIn Global Talent Trends report
LinkedIn looked at its own user data and discovered some trends for 2020 and beyond. The most interesting? They think that data and analytics have reached a kind of "inflection point" at which is it no longer a "one day" thing but more of a "we're falling behind" thing. Also, they are seeing trends that their next new hire is likely to be found internally than in recent years.
·business.linkedin.com·
Highlights from the LinkedIn Global Talent Trends report
5 Trends Behind Growing Brand Communities | Branding Strategy Insider
5 Trends Behind Growing Brand Communities | Branding Strategy Insider
Have you wondered why your "talent community" (quotes intentional) isn't working? More to the point, have you had to explain it to your boss? I think the first issue for most of us is that we call it a community without understanding what a community really is. Here's a quick checklist to see if you really have a community or just a pretty mailing list.
·brandingstrategyinsider.com·
5 Trends Behind Growing Brand Communities | Branding Strategy Insider
The Virus Changed the Way We Internet - The New York Times
The Virus Changed the Way We Internet - The New York Times
NYTimes has a bunch of data on how people's internet use has changed since their lockdowns. This might be useful as you plan how you reach out to people in a COVID world. My big takeaway is that where phone-driven apps had been growing steadily, the fact that we're all locked at home with our laptops and TV means that they are taking up a LOT more of our screen time.
·nytimes.com·
The Virus Changed the Way We Internet - The New York Times
How the Coronavirus Crisis Is Redefining Jobs
How the Coronavirus Crisis Is Redefining Jobs
We all know how COVID is changing work, but it is time to stop thinking about "work" in terms of a "job." Our jobs are going to be more fluid and driven less by tasks and much more by outcomes. Add to that disconnection from a core office, and technology that allows anyone to tap into more remote systems and we're entering a time when the very concept of a job will be re-thought.
·hbr.org·
How the Coronavirus Crisis Is Redefining Jobs
The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade
The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade
Predictions on how content marketing will likely change in the near term is a guidebook for all your employer brand tactics (what, did you not know you're a content marketer? Oh indeed you are). Example: social and video look to continue their rise, but now that most google searches are mobile, how are you going to react?
·blog.hubspot.com·
The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade
21 Interactive Content Stats That Marketers Need to Know in 2020
21 Interactive Content Stats That Marketers Need to Know in 2020
There's always a contingent looking "ahead" at cool marketing tactics. For them, I ask: are you thinking about interactive marketing yet? Be they games, AR/VR, even "choose your own adventure"-type story-telling, getting people to make choices within your marketing makes your messages more engaging and memorable. Okay, I scared you with the AR/VR thing, sorry. But quizzes count (sorta). And what if instead of "a day in the life" video, you let people choose what the employee was going to do? Get coffee or prep for the meeting? Research a client via Google or other channel? Make a series of options that people can choose and see the impact those choices make in their day. Maybe double down and work with your instruction-design people (assuming you have one of those) to show how each choice suggests that the candidate is or isn't a likely fit with your brand (without being ham-fisted about it).
·blog.hubspot.com·
21 Interactive Content Stats That Marketers Need to Know in 2020