Recruitment marketing in 2021: flexibility, adaptability with Stories Inc. storytelling best practices + Yearly Content Flex Plans.

Being remote doesn't mean you can't share compelling video content.

Most company owners would agree that the most important asset is their employees, and one of the biggest challenges of building and…

It's a little "let's all hold hands!" for my taste, but this article talks about how you build a sense of team spirit when your team is remote and you only get together once or twice a year. But the points raised remind us that the macro trend of remote work is increasing (and unlikely to change), so you need to re-think what your culture and brand might be when your people don't sit next to each other all day.

Further evidence of companies embracing that the world really has changed? Chevron managed a virtual summer camp for its employees' kids. If your company cares about you, is there anything you care about as much as your kids??? So while this kind of thing will be common in the future, I love seeing companies pivot to embrace stuff like this.

It feels reasonable to me that in a time of virtual/remote everything, the thing that will help bring people together and build connection and increase productivity is shared learning. What we learn together is what keeps us together. That holiday zoom class where everyone learned to make gnocchi in their own kitchens was the highlight of your Q4? Keep that in mind and start supporting shared learning experiences at work as a means of developing culture.

Working remotely means more virtual meetings. Yay? Rather than play conference call bingo, here are great tips on how to run a virtual meeting more effectively for everyone.

Have you started planning on how you're going to shift any live events to a virtual setting, I can't guess what you're waiting for. Here is a helpful guide to serving your event via Google on how to approach the problem.

Have you started planning on how you're going to shift any live events to a virtual setting, I can't guess what you're waiting for. Here is a helpful guide to serving your event via YouTube.

How do you recruit on campus when no one's on campus?

I mean, if your brand position is all about letting people bring their whole selves to work (or the dining room), this is a way to build a policy to cement the idea in place. This article from Google talks about how to make people working from home feel more included, even if they aren't naturally inclined to shine via teleconference.

HBR has a nice post about what new employees should do to ensure a remote on-boarding is still effective. I say, take this advice and internalize it. Work with your on-boarding manager/team and implement the ideas proactively, but look for places to insert your employer brand messages. Remember: new employees are more likely to accept your brand because they've only known a company with your brand in place.

I'll admit that I started reading this article on how data can help make remote teams work better to see what kind of data they were looking at, but it's really a different article. The premise is that if you give your staff more of the data/context/info on how leadership makes its decisions, other staff will likely make similar decisions, Further, with that info, they can do better work with less oversight, thus supporting a more remote work space. Why should I care? Because this is a great way to show a candidate what you mean by "we give people lots of opportunity" or "we empower our staff," both of which are functionally meaningless. But talking about how much data and info you share internally to support this claims makes those brand claims infantely more believable, credible and clear.

How to host a virtual networking event. Not a career fair or interview, but a way to help others connect to more people. Be the brand/company that's clearly helping. Please.

Even before we were doing our jobs from our dining rooms, employer brand was its own kind of remote work: teams of one or two directly supporting teams around the world via video calls and emails. In order to make sure you are demonstrating your value when people can't always see your activity (which is good), here are some idea to consider.

Usually when we think about employee-generated content, we assume employees should talk about work. As much as I love work, theres more to live and what your company supports than just "work." Take some cues from these companies who are asking their customers to tell stories during lockdown, and how it can dramatically extend your reach and humanize the brand.

Since you've likely shut down any and all in-person recruiting events for the year, here's some inspiration on how to build a better virtual event.

Virtual recruiting events are on everyone's mind lately, so here's how Google does it.

What you reward is who your company is. But how do you reward people in a remote work situation? Stories Incorporated has some ideas on the subject.