People like future-related products and images more if they’re positioned to the right, and past-related ones if they’re on the left. The effect reverses for those who write right-to-left.
Whether you consider your brand building exercise a refresh, evolution or revolution, the logo is likely to command a healthy portion of the conversation. Crafting a new brand identity requires vision, restraint and execution—a combination only the most capable brand stewards achieve. Some of the process comes down to an indefinable magic—a meeting of designer and strategist; a striking of creative oil. But there are key qualities for which a team should strive for during the creative process, and by keeping them in mind, can ensure an impactful outcome.
Leverage Visual Branding for Authenticity in Marketing
Good visual identity is about more than engaging colors and pretty creative. It needs to enhance your message and brand. That means getting beyond colors and fonts you like or are fashionable. Instead, think about the visuals as a way to invite people to learn more bout your employer brand.
Attention-Seeking & Attention-Finding – Brain Design & Brand Power
Is your brand memorable? Do you know how to make it more memorable? Here’s an interesting article suggesting focused visuals to command attention and create those brand memories that last.