YouTube end screens are a valuable tool for keeping viewers engaged on your channel. Learn what end screens are, understand how to create one, and discover high-quality examples from popular YouTube channels.

Google released a whole lot of insights around how and why people watch video online. The data, based on 12,000 people on YouTube, shows why people watch video online, broken down my age ranges and geography. Some takeaways? No one cares about your production values if the content is interesting and/or teaches something. Feeding audiences' passions is a much better driver than celebrities or is mobile-optimized (turns out having a good concept and purpose beats polish and optimization tricks). It turns out that while you're competing with Ryan Gosling for attention, you can still win. Great stuff here.

I have to wonder if all this WFH has caused tech companies to roll out all its planned features early to keep our attention. Evidence? Facebook Messenger for groups, Youtube features to compete with Tik Tok, Facebook live gets accessibility features, and even reddit is rolling out new features. The best part? These features are free! Go engage your candidates!