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‘The rest of the ad industry is playing a loser’s game’
‘The rest of the ad industry is playing a loser’s game’
Author and consultant Michael Farmer talks about ad agency decline, why selling creativity is a cop out, and why introducing AI to advertising is like pouring gasoline on a fire
·contagious.com·
‘The rest of the ad industry is playing a loser’s game’
HR Departments Need to Prepare for Delivering Value
HR Departments Need to Prepare for Delivering Value
HR understands the need to deliver value. That takes strategic and operational planning. There are strengths and challenges for the future HR.
·hrbartender.com·
HR Departments Need to Prepare for Delivering Value
1 Surprising Trait Has 42% Of Job Seekers Declining Offers
1 Surprising Trait Has 42% Of Job Seekers Declining Offers
Organizations can draw four valuable lessons from new research showing that one trait can enhance or damage their hiring process and a job candidate's experience.
·forbes.com·
1 Surprising Trait Has 42% Of Job Seekers Declining Offers
There Is No Brand Strategy Without A Prediction
There Is No Brand Strategy Without A Prediction
Predicting the future is fundamental to your brand strategy, but not as easy as it may seem. The correct signals often get lost in the noise of invention.
·conceptbureau.com·
There Is No Brand Strategy Without A Prediction
Opinion: Biotechs' Career Sites Leave Much to Be Desired | BioSpace
Opinion: Biotechs' Career Sites Leave Much to Be Desired | BioSpace
A survey of 34 biotech websites reveals that the industry fails to provide quality information to help prospective job candidates understand why they should choose one company over another.
·biospace.com·
Opinion: Biotechs' Career Sites Leave Much to Be Desired | BioSpace
[Public] Warp: How We Work
[Public] Warp: How We Work
A new tool for teams & individuals that blends everyday work apps into one.
·warpdev.notion.site·
[Public] Warp: How We Work
Work Location Flexibility & Job Growth | Flex Report
Work Location Flexibility & Job Growth | Flex Report
Explore the potential impact work location flexibility has on a company's ability to attract talent. Compare job growth increase percentages by a company's office requirement (hybrid, remote, in-office), number of days required in-office, and employee size.
·flex.scoopforwork.com·
Work Location Flexibility & Job Growth | Flex Report
Futurepedia - The Largest AI Tools Directory | Home
Futurepedia - The Largest AI Tools Directory | Home
Futurepedia is the largest AI tools directory. Browse 3500+ AI tools in 50+ categories like copywriting, image generation and video editing. Search and filter the tools by categories, pricing and features.
·futurepedia.io·
Futurepedia - The Largest AI Tools Directory | Home
The 14 Rules of Identity
The 14 Rules of Identity
How to radically change your brand’s relationship with the user: A companion piece to The 16 Rules of Brand Strategy.
·medium.com·
The 14 Rules of Identity
Superhuman
Superhuman
Learn how to leverage AI to boost your productivity and accelerate your career. Join the world's biggest AI newsletter with 350,000+ readers from companies like Apple, Amazon, Google, Meta, Microsoft and more.
·joinsuperhuman.ai·
Superhuman
12 Employer Branding Metrics for HR to Track
12 Employer Branding Metrics for HR to Track
See whether your current employer branding is helping to attract top talent or achieving the opposite by tracking the right metrics.
·aihr.com·
12 Employer Branding Metrics for HR to Track
How CMOs can simplify their brand's experience
How CMOs can simplify their brand's experience
Our Head of Strategy, EMEA, Rishi Dhir, unveils why the best brand experiences have simplicity at their core.
·siegelgale.com·
How CMOs can simplify their brand's experience
Research: Why Employees Accept Lower Pay at Mission-Oriented Companies
Research: Why Employees Accept Lower Pay at Mission-Oriented Companies
Today’s companies are likely to tout how their work benefits human welfare or “makes the world a better place.” Recent research suggests that this may come with a potential financial drawback for workers, as it can inhibit them from negotiating for higher pay. Over five studies, job candidates consistently reported that they worried asking for higher pay from these companies would be seen as greedy or inappropriate. This suggests they are aware of a common bias, known as motivation purity bias, where managers believe employees interested in material rewards of work (such as pay) are less motivated than those motivated by intrinsic rewards, such as the nature of the work. In reality, research has shown that extrinsic and intrinsic motivations operate jointly to predict high performance. Job candidates should invest in building their negotiation skills so they are less thrown off when companies use social impact framing. And organizations should train managers to be aware of the motivation purity bias.
·hbr.org·
Research: Why Employees Accept Lower Pay at Mission-Oriented Companies
Quality of Hire
Quality of Hire
A Deeply Flawed Metric
·fotnews.futureoftalent.org·
Quality of Hire
20 Questions to Ask When Your Team’s Vibe Is Off
20 Questions to Ask When Your Team’s Vibe Is Off
Has your team lost sight of its purpose and the goals you’re working toward together? If so, it might be time for a team reset that focuses on realignment. Or, maybe your team just doesn’t feel like a team anymore? Maybe team members feel disconnected, invalidated, or frustrated, and even minor issues are creating friction? In that case, your reset must focus on revitalizing your team dynamic. This article focuses on some approaches that managers can use to address alignment gaps to jump-start a new, healthier, happier team dynamic.
·hbr.org·
20 Questions to Ask When Your Team’s Vibe Is Off
9 Ways Companies Are Becoming More Inclusive This Year
9 Ways Companies Are Becoming More Inclusive This Year
Inclusion is an integral aspect of strong work cultures. But becoming more inclusive isn't always easy. How are employers moving the needle?
·talentculture.com·
9 Ways Companies Are Becoming More Inclusive This Year
Brand Strategy For Startups - Branding Strategy Insider
Brand Strategy For Startups - Branding Strategy Insider
Launching a startup comes with numerous challenges that need to be overcome. For early-stage CEOs, their main concerns typically revolve around product
·brandingstrategyinsider.com·
Brand Strategy For Startups - Branding Strategy Insider