As the tech evolves and becomes more commonplace, we want it to help not hinder output and to amplify voices, not dull them. So, whether you’re wanting to increase AI use in your Employer Brand or you’re just starting out with it, this report will give you some thoughts and ideas on balancing it with authenticity.

The cost of an employer brand can be measured in lost time, lost money, lost trust, and lost opportunities–all things your company can’t afford to pay.

Everyone thinks they want to build an innovative, freewheeling culture, but employees can always spot the disconnect between aspiration and reality.

Marketing has some important evergreen principles. One principle is this: just because a brand-business is customer-focused does not mean that customers

In a business world upended by remote work and AI, bosses are searching for new ways to measure productivity.

The company spent $700 million of layoffs in January alone.

Managers who seem to be delivering others’ messages rather than acting autonomously can lose credibility and authority.

A four-step framework to help leaders look inwards to better lead organisational change.

As companies continue to conduct layoffs, despite signs of economic recovery, it’s normal to feel powerless. Sometimes thwarting a layoff is impossible. For example, there’s not much you can do if your entire business unit is being cut because company goals have changed and your work is no longer relevant. But there are proactive measures you can take to assert some control over your professional destiny. The author presents five common reasons for layoffs and strategies for countering them.

Google’s Official Digital Marketing Publication. Explore the consumer research study that shows the role creator content plays in purchase decisions.

The pandemic triggered a cascade of work-related challenges. Now, as the great work reset rolls on, why should employers focus on learning?

From inviting rejected applicants to join a talent community to personalizing rejections with respect, explore the valuable strategies.

What details matter most and should be included in the company description for your job post? Use this formula.

Strong teams include diverse perspectives, and healthy working relationships and successful outcomes hinge on honest communication. But there are ways to make sure you “fight right.”

Why work feels so broken right now — and how it can be repaired

The Blu Ivy Group team discusses the top 11 employer brand and culture trends of 2024 in this episode of Blu Thread Conversations.

Strategy is “Future Competitive Advantage”. This definition works both at the level of the firm and at the level of the individual. What will the future

Developing business acumen doesn't have to be difficult. Learn key tips to help you understand the business be a contributing partner.

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“I've seen better acting by hostages in direct to DVD movies,” one anonymous worker wrote about the video.

The Bear is a show about opening a restaurant. It’s also a fantasy about nourishing talent.

We're thrilled to see authenticity getting its time in the limelight. Find out why "authentic" deserves to be Merriam-Webster's 2023 "Word of the Year".

What if traditional brand strategy is wrong and the most effective way to niche down is not by market but by individual? It's the way Steve Jobs designed Apple.

In attempt to understand her low proportion of rational (practical and affordable) to irrational (expensive designer) shoes in her closet, finance executive and self-proclaimed shoe addict Deborah Rosen posed a question to the LinkedIn community: “Why do we buy things we don’t really need that of...

Bridging the divide between best intentions and actual behaviour.

Companies across industries rushed to adopt ChatGPT last year, seeing its potential to streamline tasks formerly handled by people and vendors at much higher cost. As generative AI enters its next phase in 2024, what can leaders expect? Harvard Business School faculty members highlight four trends to watch.

Three new surveys of data executives have identified five trends they’ll be paying attention to in 2024.

The pandemic has helped catapult Americans in low-paying roles into more upwardly mobile careers, often involving technology skills. Demand for employees is so high that companies are dropping prequalifications and adding training programs.

Explore the top 10 trends for 2024! These are the design trends that will inspire your projects and brand design in 2023 and 2024.