From all-text posts to video posts and writing posts for others, here's everything you need to write the perfect LinkedIn post... every time!

If there’s one question that leaves even the most experienced brand strategists floundering for a good answer, it’s that one about branding and the return on investment. It usually comes out of left field, about half way through an early meeting with a prospective client. It starts constructively...

Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies g…

Here are some outdated business development techniques that are losing your time and clients and decreasing your productivity.

Employers should set the expectation and the example of clear communication with current and prospective employees.

All impactful Employee Resource Groups have 1 thing in common: they can’t make progress without having hard conversations.

Discover tips and tricks to help your marketing emails boost leads and delight consumers.

We know the power of simple messaging. Learn how to keep things simple without dumbing down the power of your brand’s tech.

10 indicators that your business might lack a proper marketing strategy and how this revolutionary approach will help you overcome it.

Unless you happen to be a Goth, love punk music, or are into cult-movie merchandise, you probably haven’t heard of the US mall-based retail chain Hot

Employee disengagement is undoubtedly a serious concern making it an incredible opportunity for organizations to turn that reality around. Use these strategies to help.

Data-driven insights are important. Learn how remembering that data comes from real people can help your brand reach your audience rather than just KPIs.

Universum’s Employer Branding NOW 2023 report highlights the continued emphasis on making Employer Branding a top priority.  According to a the results

Relationships are built with exclamation points, not dollar signs. Performance marketing techniques may fulfill your hustler urge, but Brands that

Four Basic Steps to Getting Better Candidates

They’re funny old things, Employer Brands. Often making the podium for ‘CEO priorities’, they’re hailed as the ‘solution’ in a competitive talent market, then left chronically under-resourced.

" STRATEGISTS USUALLY GET STUCK ON THE AGENCIES WAY OF WORK. MEANS - WORKING APART IN THE FINDINGS AND THEN PASS THE TORCH. WHY NOT FIND THE PATHS TOGETHER AND

Six Specific Steps to Success - Integrating AI and recruiters

People think that strategy is all about research, analysis, and intelligence, but this is a myth - here's what it's really about.

Immediately Better Hiring: 9 Things to Do Right Now Guest Post by James Ellis, Principal of Employer Brand LabsJune 12, 2023 Want to hire better? Of course you do. Your [....]

Call for inspiration using the purple hat for when you have inspiration blocks or need fresh new ideas. A great tool created by a deisnger for web professionals.

Branding is changing. Learn how creators are driving innovation and creativity in branding, and how your brand can create new connections with creators.

Your brand can only exist within the culture of its time. If you get too far out ahead of that culture, you lose touch with your user.

The shoe brand is teaming up with Galen College of Nursing to provide footwear and financial compensation to four stand-out nurses.

Whether you use ChatGPT, Bard, or Bing, your favorite AI chatbots can help your application stand out from the crowd.

Most businesses have no strategy. Why? Because the concept has been made so needlessly inaccessible. Check this out to see three myths that are responsible…

Don't sacrifice your dog. Give your boss a hug.

How do you measure the effectiveness of brand campaigns? The dashboard we use for digital-video has 4 sections that let's you track different goals... 1…

Treating everyone with respect is the foundation of good leadership. Employees who feel disrespected are more likely to also feel excluded or even inferior. The authors offer seven behaviors, based on their analysis of data collected from more than 4,500 employees, that lead to a demonstration and feeling of respect. These include valuing diversity, staying in touch with individuals’ issues and concerns, building trusted, resolving conflicts, balancing results with a concern for others, encouraging open discussion, and giving honest feedback. Authentic and consistent implementation of these behaviors will help you establish a culture of respect and support.