Having previously shared Part 1 and Part 2, we reach the third chapter of a series I began with the goal of helping people in #talentattraction / #marketing and #employerbranding with their strategies. Sharp-eyed readers of my previous articles may have noticed that my original plan for a two-part s

Is it time to discount or defend price premiums? As this week’s IPA report paints a picture of unsteady adspend growth, PMW quizzed our panel of marketing experts on navigating the rocky year ahead - with AI, supply chain transparency, CTV and retail media emerging as key themes.

Storytelling is a foundational skill for entrepreneurs and founders to attract investors, employees, and customers. People want to partner with someone

Brands love the idea of being one-of-a-kind, but what if that’s not enough? Learn how to make your brand more valuable, not just more unique.

Employee advocacy programs cannot be faked or forced with incentives. Great brand storytelling only comes from well-informed, authentic internal ambassadors.

Explore the psychology behind MrBeast's success, and how you can use these tactics as a marketer to create viral content of your own.

When asked about the business they are in marketers will frequently reply in terms of the immediate customer that the serve. Thus, marketers will identify

Listen now (39 min) | We know that the right positioning will improve conversion rates and campaign performance, but how is it done in practice? I asked Faisal Siddiqui From the Creative Business Company to explain.

Fast food chain Wendy’s is infamous for its spicy Tweets that often go viral. This year, the company took its sass to TikTok for National Roast Day.

It’s been 2 weeks since our adventure to Bucharest where we attended one of the most insightful conferences on employer branding in Romania. Over 20 specialists took the stage to share valuable insights and debate some of the current challenges and trends in communicating and developing an employer

Expect The Expected If there is one thing being an employer brand professional has taught me, it’s that Employer Branding is one of those concepts that holds a different meaning to a lot of people. As a result, companies looking to fill an Employer Brand position often only focus on a specific area

Advancements within AI are common practice, and each year media practitioners navigate what are held as the next great innovations within the space, or the new systems which will transform the way we work. And then you have ChatGPT.

Employers are looking at hard data to better understand how their office space is used to plan for future designs.

Biotech Startups Have No Excuse to Ignore Employer Brand Guest Post by James Ellis, Principal of Employer Brand LabsApril 17, 2023 Biotech startups are defined by two things. First, by [....]

The Future Does Not Fit in the Containers of the Past. Edition 140.

No matter your background, education, and professional achievements, you are capable of great things. Statistically, 99 percent of us did not go to the

A leader must embrace uncertainty and keep her team motivated after layoffs.

In 2022, The Washington Post published an article by psychotherapist Lesley Alderman about quiet thriving, introducing the concept.

We're just beginning to understand ChatGPT's role in recruiting and talent acquisition. Can ChatGPT write a good job post?

If you think the pandemic dealt a fatal blow for the corporate fitness center, think again. Here why these facilities are coming back strong

Purpose, like everything else, falls on a spectrum. Learn how to find your place in the purpose conversation, and how to change your focus on purpose.

Marriott made the unusual choice of not turning to an agency to create new employer branding. Why?

Hackers are systems thinkers; they have an attitude that allows them to identify opportunities to make outsized impacts creatively, quickly, and resourcefully. Managers could benefit from thinking more like hackers. Hacking helps us take a step back from the worn-out management tenets of efficiency, long-term planning, hierarchical decision-making, and full information, to adopt instead more adaptable strategies. Adopting a hacker attitude can help managers work around obstacles, find opportunities across siloes, cultivate a culture of pragmatism, mobilize staff around processes instead of end goals, and navigate situations in which there isn’t an obvious answer or clear choice.

Google’s Official Digital Marketing Publication. Discover how to become more search-present by expanding brand awareness & consideration.

In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry [...]

The real power of a brand narrative is that it gives people a place to enter your story. Learn how to create a more powerful narrative for your brand.

When done well, a leadership team meeting is the perfect moment to focus on a strategy launch or refresh to jumpstart implementation. Here's the most effective way to do so.

One of the most important decisions companies make is whom they name manager. Yet Gallup research suggests they usually get it wrong -- costing businesses billions of dollars annually.

Amazon’s tech roots don’t seem to translate well to entertainment.