Marriott made the unusual choice of not turning to an agency to create new employer branding. Why?

Hackers are systems thinkers; they have an attitude that allows them to identify opportunities to make outsized impacts creatively, quickly, and resourcefully. Managers could benefit from thinking more like hackers. Hacking helps us take a step back from the worn-out management tenets of efficiency, long-term planning, hierarchical decision-making, and full information, to adopt instead more adaptable strategies. Adopting a hacker attitude can help managers work around obstacles, find opportunities across siloes, cultivate a culture of pragmatism, mobilize staff around processes instead of end goals, and navigate situations in which there isn’t an obvious answer or clear choice.

Google’s Official Digital Marketing Publication. Discover how to become more search-present by expanding brand awareness & consideration.

In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry [...]

The real power of a brand narrative is that it gives people a place to enter your story. Learn how to create a more powerful narrative for your brand.

When done well, a leadership team meeting is the perfect moment to focus on a strategy launch or refresh to jumpstart implementation. Here's the most effective way to do so.

One of the most important decisions companies make is whom they name manager. Yet Gallup research suggests they usually get it wrong -- costing businesses billions of dollars annually.

Amazon’s tech roots don’t seem to translate well to entertainment.

It was only six months ago that we released the first version of LangChain, but it seems like several years. When we launched, generative AI was starting to go mainstream: stable diffusion had just been released and was captivating people’s imagination and fueling an explosion in developer activity, Jasper

How can you identify whether a potential employer has a burnout culture? Will the company support your well-being and productivity? Or will they leave you exhausted and looking for a new job again? The authors offer signals to look for, questions to ask, and ways to evaluate answers during your interview process.

Building an employer brand that attracts Gen Z talent is critical for companies, especially in the constantly evolving world of work.

There is a lot of pressure on brands and business owners to be everywhere all of the time. Learn how a single tactic approach can be a better marketing strategy.

With a clearly defined purpose, brand characters and icons have the power to grow your brand.

Startup founders don’t need to share every detail to win investors or clients, find out how sharing the right information can help your startup.

Discover the power of brand identity! Uncover the key elements that set your brand apart and drive success. Click to learn more.

Employee engagement is the involvement and enthusiasm of employees in both their work and workplace.

Casting in 2023 appears to be getting more and more niche, with Dean Kissick modelling for Heaven and Bella Newman walking the Miu Miu show. No idea who we’re on about? That’s the point.

In the early 1990s, two Russian artists named Vitaly Komar and Alexander Melamid hired a market research firm to survey the public on what they wanted in a work of art. Across 11 countries they then set about painting a piece that reflected the results. Each piece was intended to be a unique a colla

When leaders who are used to calling all the shots start working with peers and stakeholders who are as successful, hungry, and confident as they are, they sometimes find themselves at odds. Their previously successful decisive, command-and-control-leadership style is no longer a viable option. And unless they pivot their decision-making style and reposition themselves as open-minded, collaborative leaders, they might be putting their future success on the line. Thus, the overconfident, decisive leader must go through a mindset change. If you’re a leader who struggles to let go of control over decision-making, the authors present several ways to make the mindset and behavioral changes required to become more collaborative.

The employee value proposition is one of the best tools companies can use to attract, retain, and engage talent.

Reading the daily headlines about the economy made one thing become very clear — the so-called “experts” can’t agree on anything. They don’t know whether a recession may or may not happen or if, indeed, we are already in one. The media loves bad news (because that’s what we pay attention to), so ...

Is brand experience just another meaningless marketing term? Learn how to deliver on the exploratory driver with your brand experiences.

Our former Strategist explores how purpose driven brands are identifying brand champions after three major shifts in how talent navigates corporate America.

Range segmentation doesn’t have to be functional. Find out how a creative approach to segmentation can grow your brand.

What makes for good internal communication formats? How to pick the best channel to reach your empmloyees. Learn all about it here!

We have to release the brakes. To get our minds around the truth that old solutions cannot unlock new problems. We must champion and elevate strategy to its rightful role as being by its very nature an imaginative discipline (nor merely a precursor or fluff-job for somebody else’s). We need to ret

Everybody wants to create a brand that drives action. But find out how being memorable can outgrow action.